Supplement brands
Your customers are standing in a shop that might not carry you.
Show shoppers which pharmacies, health shops and gyms stock your range, and which stock it online.
Bring your location data
CSV import, Google Sheets sync or dashboard edits.
Shape the visitor journey
Search, filters, hours, directions and custom actions.
Match your site
85+ available settings, markers and provider map styles.
What your network looks like
Independent health shops, pharmacy chains, gym counters and a handful of national retailers, most of them stocking part of the range rather than all of it.
Why a generic map falls short
A plain map of pins assumes every location sells the same thing. In this trade a stockist usually carries two products out of nine, and sending someone to a shop that does not have theirs is worse than sending them nowhere.
What visitors need to do
- Filter by which product line a stockist actually carries
- Separate the shops from the online sellers, because a shopper who cannot travel still wants to buy
- Add and remove stockists constantly as accounts open and close
How Handled covers it
- Tags on each location, filterable by the visitor, for product lines and ranges
- Online stockists in their own list and tab rather than as map pins
- CSV import and Google Sheets sync for a list that changes weekly
Not every supplement brands business is the same
Sports nutrition in gyms and studios
The counter behind a gym reception holds two flavours of one product and sells them to members on the way out. Its hours are the gym's hours, staff will not order a size in, and there is no shelf to browse. The visitor is asking who has a tub tonight, so the only useful thing to publish is what is physically on that counter.
Independent health food shops
The long tail, and the part of the list that never sits still. An independent takes the two products it believes it can sell, swaps them when a rep visits, and closes at one on a Wednesday. There are hundreds of them, accounts open and close weekly, and nobody in the business wants to edit a database to keep pace with it.
Pharmacy and grocery multiples
A chain decides the range centrally and hands you a branch file with several hundred lines in it, most of them stocking a single SKU. Some products sit behind the pharmacy counter rather than on a shelf. The work here is loading the file cleanly, removing the branches that dropped you, and being explicit about which product the visitor will actually find.
Practitioner and clinic dispensing
Ranges sold only through a nutritionist, chiropractor or clinic are not retail at all. There is nothing to browse, the buyer needs an appointment or a practitioner code, and listing those addresses beside shops sends somebody to a door that will not sell to them. They belong on the map, marked as dispensed rather than stocked.
Setting it up
1. Split the list you already keep
Most supplement brands have one spreadsheet with retail, online and wholesale accounts mixed together. Before anything is imported, mark which rows are shops a customer can walk into, which are online sellers, and which are wholesalers who never sell to the public. Only the first two belong on a map.
2. Import, then tag by product line
Bring the sheet in as a CSV or connect it with Google Sheets sync. Tag every location with the lines it carries, so a stockist holding two products out of nine reads as holding two out of nine. This is the one decision that makes the locator worth having in this trade.
3. Give the online sellers their own tab
Your own site and any e-commerce stockists go on the online list rather than on the map. A shopper in a town with no stockist nearby still converts, and the no-results view sends them there instead of ending the search on an empty screen.
4. Set the hours that are not shop hours, then publish
Gym counters, clinics and pharmacy counters all keep hours that differ from the ones on the front door. Fill those in so the open-now filter is telling the truth, feature your flagship accounts, then embed the widget on your where to buy page.
What to prepare before you publish
You do not need a perfect data system to start. A clean first list is enough to test the visitor journey, then you can keep it current from the workflow that suits your team.
- Location name and address
- Phone, website or booking link
- Categories, products or services
- Opening hours and special hours
- A map provider key
- The page where the locator will be embedded
Questions we get asked
How much does a supplement stockist locator cost?
Plans start at $19 a month and there is a 7 day free trial that does not ask for a card. There is no free plan once the trial ends. You bring your own Mapbox or Google Maps key, so map usage is billed to you by the provider at their rates instead of marked up by us.
Can I import the stockist list my distributor sends me as a spreadsheet?
Yes. Import it as a CSV, or connect the sheet with Google Sheets sync so each new version is pulled in and the changes are shown for review before they go live. Strip the wholesale-only rows first, because a warehouse that never sells to the public should not be a pin.
How do I show that a health shop only stocks part of my supplement range?
Tag each location with the product lines it actually carries. The tags become filters the visitor can use, so a shop holding two products out of nine reads as holding two out of nine rather than as a full stockist.
Can I list practitioner-only supplement ranges without sending shoppers to a clinic that will not sell to them?
Yes. Tag those accounts as practitioner or dispensed rather than retail, and use a custom field to say a consultation or practitioner code is needed. They stay findable, on their own filter, and nobody drives to a clinic expecting a shelf.
Where do online supplement sellers go if they are not shops on the map?
They go in the online stockists list, which is a separate tab rather than map pins. When a search finds nothing nearby, the no-results view sends the shopper there, so a visitor in a town with no stockist can still buy.
How do I find out which towns are searching for my supplements and finding no stockist?
The analytics page reports an unmet demand rate, built from searches that returned nothing. Sorted by volume it is a ranked list of places asking for the range, which is the cheapest list of wholesale prospects you will get.
If you need something that is not here
Handled is small enough to build to order. If your trade needs a field, a filter or a behaviour the locator does not have yet, say so and we will tell you honestly whether it is a week away or not something we will do.