Locator analytics
See where visitors act and where the network falls short.
Measure sessions, successful and unsuccessful searches, location opens, directions and visitor actions. Use no-result searches as a question to investigate rather than a vanity chart.
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What this changes for the visitor and the team.
- 01
Separate browsing from intent.
Sessions establish reach; directions, phone, website, email and configured-link actions show how often a visitor continues toward a location.
- 02
Find demand the current network misses.
Completed searches with no nearby result reveal geographic gaps, while the surrounding configuration helps distinguish real demand from an overly narrow radius.
- 03
Compare locations on the same signals.
Rank locations by opens, actions and directions, and export the chosen period when the underlying data needs to be reviewed elsewhere.
Workflow
From configuration to a checked public result.
- 1
Choose a 7, 30 or 90 day period, or compare a custom period with the immediately preceding one.
- 2
Read sessions, actions, directions and search outcomes as separate stages rather than one combined score.
- 3
Investigate no-result searches against radius, search mode and data quality before treating them as expansion evidence.
Included capability
- Widget sessions and location opens
- Directions, phone, email, website and custom-link actions
- Successful searches and searches with no result
- Geographic search-demand summaries
- Top locations by opens, actions or directions
- Date comparison and CSV export
The boundary
Locator analytics show behavior inside the embedded locator, not revenue attribution or footfall. Browser events can connect privacy-safe interactions to your own analytics, but their payloads intentionally exclude visitor queries, coordinates and contact details.
Continue with the task documentation.
Try the feature against your own location list.
Start with representative data, test the real visitor journey and keep the locator only if it handles the job your website needs.