How much does store locator software cost?

Published prices, side by side

These are entry prices each vendor published on its own site on the date shown. Several vendors do not publish prices at all and quote on request, which usually means an enterprise sale with per-location or per-account pricing.

What moves the subscription price

Almost every vendor prices on the same few dials. Knowing which ones apply to you tells you which tier you will really be on, rather than the one on the banner.

• Location count. The main dial. A plan for 200 locations and a plan for 2,000 are different products to most vendors, and crossing the line mid-year forces an upgrade.
• Seats. How many people can edit locations and settings. A franchise or distributor network with regional editors outgrows a two-seat plan long before it outgrows the location limit.
• Number of locators. Some tools price per map, so a dealer finder and a retail finder on one site are two subscriptions.
• Integrations. Spreadsheet sync, APIs, webhooks and CRM connections are often reserved for higher tiers.
• White-label and agency terms. Removing the vendor's branding or managing several clients from one login usually costs extra.

The map bill most pricing pages leave out

The map on a locator page is drawn by Google Maps or Mapbox, and both charge per map load once you pass a free monthly allowance. At the published rates, Google gives 10,000 free map loads a month and then charges $7.00 per 1,000. Mapbox gives 50,000 free and then charges $5.00 per 1,000. Both get cheaper per load at higher volume.

A vendor can handle this three ways: include map traffic in the subscription (and cap or throttle it), pass it through at cost on your own key, or mark it up. None is wrong, but they produce very different yearly totals, so ask which one applies before comparing plans.

Search boxes and address lookup are metered too, as geocoding and autocomplete requests. For most locators they are a smaller line than map loads, but the map cost calculator itemizes all three at every volume band.

Worked example: a small brand

150 locations and about 8,000 locator page visits a month. On Starter that is $19 a month, or $190 a year billed annually. The map stays inside the free allowance on both providers: $0 a month on Google Maps and $0 on Mapbox. The yearly total is essentially the subscription.

Worked example: a growing network

1,500 locations and about 60,000 locator page visits a month. On Pro the subscription is $39 a month, or $390 a year billed annually. Now the map matters: $350 a month on Google Maps against $50 on Mapbox, a difference of about $3,600 a year.

That gap is why the map provider is a pricing decision, not a design one. Google Maps is a sensible default when your visitors expect its familiar map or you already hold Google credits. Mapbox is the cheaper choice once traffic is well past Google's free allowance.

Five questions to ask before you buy

A low advertised price is not automatically the lowest operating cost. Ask these before you compare plans.

• How many locations can I publish, and what happens at the limit?
• How many people can edit the data and settings?
• Are Google Maps or Mapbox charges included, passed through, or marked up?
• Are search, filters, hours, analytics, custom markers and CSS included on my tier?
• What happens to my locations and my locator if I cancel, and can I export everything?

Handled's pricing

Starter is $19 a month for up to 200 locations and 2 seats. Pro is $39 a month for up to 2,000 locations and 5 seats. Business is $79 a month for up to 10,000 locations and 20 seats. Every working self-serve setting is included on each plan, and annual billing is ten times the monthly price, so two months free. The 7-day trial needs no card.

Map usage is separate by design. You connect your own Google Maps or Mapbox key and the provider bills you directly at its published rates, with nothing added by us. That is one extra setup step, and it is the reason our subscription price is not the whole cost story either.

How to keep the total down

Most of the saving is in the map line and in avoiding a forced upgrade, not in the subscription itself.

• Pick the map provider on your traffic, not on habit. Under Google's free allowance it makes no difference; well past it, Mapbox usually costs less.
• Restrict your map key to your own domain so nobody else's traffic lands on your bill.
• Buy the plan for the locations you will have in a year, not today, if an upgrade mid-year would cost more than the difference.
• Keep one clean location source, a spreadsheet or the locator's own editor, rather than paying people to reconcile two lists.