Decide what the shopper needs to know
A where-to-buy page is more specific than a general store list. Start with the buying decision: which product is available, which retailer carries it, whether pickup is available and what action the visitor should take next.
Prepare product and retailer data
Add one row per retailer or pickup point. Use fields for product lines, pack sizes, retailer type, pickup options and a direct shopping link. Keep the public name and address short enough to scan on a phone.
- Use product or SKU tags for filters
- Separate online retailers from nearby physical locations
- Add a retailer website or product page when available
- Use opening hours only when they are maintained
- Write a no-results message that tells shoppers what to try next
Choose filters that narrow a real choice
Start with two or three useful filter groups. Product, retailer type and pickup availability are often more useful than a long list of internal categories. Test whether visitors can combine filters without getting an empty list unexpectedly.
Make the next action obvious
A result should answer what is available and offer one clear next step. Use a website or buy button for online stockists, and phone or directions for physical retailers. Keep the map secondary when the buying action matters more than geography.
See a working pattern
The live examples show how the same locator can become a branded where-to-buy experience. Use the custom filters feature to plan the product fields before you import data.